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+--- Thread: User Segmentation (/showthread.php?tid=2030)
User Segmentation - kensmith - 03-06-2025
Has anyone here been working on refining their user segmentation lately? We’ve started diving deeper into behavioral and contextual signals, and while it’s powerful, it’s also getting pretty complex. The more granular we go, the harder it is to manage audience overlap or keep the segments meaningful. I feel like we’re reaching a point where more data doesn’t automatically mean better results. Curious how others are drawing the line between useful segmentation and just noise.
RE: User Segmentation - Helengrace22 - 09-07-2025
Absolutely feel this. We've been going through a similar journey, especially when mixing behavioral signals with real-time context. The challenge is keeping segments actionable without drowning in micro-audiences that don’t scale.
One thing that helped us was focusing on intent tiers instead of rigid personas—kind of grouping users by how close they are to a key conversion, regardless of channel. It simplified things a bit. Retro Bowl
Are you using any automated tools to manage overlap, or doing it manually?