+- Highlite Forum (https://forum.highlite.com)
+-- Forum: General (https://forum.highlite.com/forumdisplay.php?fid=28)
+--- Forum: Hangout (https://forum.highlite.com/forumdisplay.php?fid=31)
+--- Thread: User Segmentation (/showthread.php?tid=2030)
User Segmentation - kensmith - 03-06-2025
Has anyone here been working on refining their user segmentation lately? We’ve started diving deeper into behavioral and contextual signals, and while it’s powerful, it’s also getting pretty complex. The more granular we go, the harder it is to manage audience overlap or keep the segments meaningful. I feel like we’re reaching a point where more data doesn’t automatically mean better results. Curious how others are drawing the line between useful segmentation and just noise.